AIO Score: what does FRT Digital measure and how?

FRT Digital's AIO Score evaluates four dimensions with objective, verifiable criteria: AI crawlability (weight 25%), Schema.org structured data (weight 25%), content citability (weight 30%), and entity authority (weight 20%). Each dimension is scored from 0 to 100, and the final score is the weighted average. The audit process takes 3 to 5 business days and requires no backend access to the site — everything is evaluated from the outside, as an AI crawler would.

How each dimension is evaluated

AI crawlability (weight 25%)

FRT verifies whether the main AI crawlers can access and index the site. Criteria include:

• robots.txt: BingBot, GPTBot, and PerplexityBot are allowed (not blocked)
• Bing Webmaster Tools: sitemap submitted, no critical coverage errors
• Speed and JavaScript: the site renders main content without JavaScript or has SSR/SSG ensuring content in the initial HTML
• URL parameters: absence of parameters creating duplicate or infinite URLs that waste crawl budget

Structured data — Schema.org (weight 25%)

FRT verifies Schema.org implementation and correctness on main pages:

• Organization: name, url, logo, description, and sameAs (links to social profiles and directories)
• Service: one markup per main service offered
• Article: author, datePublished, and description on all blog articles
• FAQPage: implemented on pages with frequently asked questions and in FAQ-format articles

Content citability (weight 30%)

Qualitative analysis of a content page sample. Criteria include:

• Direct answer: the first paragraph of the article completely answers the title question
• Heading structure: H2 and H3 used as sub-questions or verifiable statements
• Verifiable data: at least one number, statistic, or source citation per article
• Structured FAQ: at least one FAQ section with Schema.org FAQPage per article
• Absence of fluff: percentage of purely promotional content without informational substance

Entity authority (weight 20%)

FRT verifies the company's presence outside its own site:

• NAP consistency: identical name, address, and phone on the site, Google Business, Bing Places, and main directories
• Media mentions: citations in news portals, sector blogs, and specialized publications
• Institutional profiles: LinkedIn Company Page, Google Business with complete information
• Sector directories: presence in relevant sector directories with consistent information

What happens with the score

The final score, dimension-by-dimension diagnosis, and three priority actions are delivered in a report. To request the free audit, visit frt.digital/en/aio-audit or learn about the full AIO service.