AIO (AI Optimization) — also known as GEO, Generative Engine Optimization — is the work of making your content interpretable, trustworthy and citable for generative artificial intelligences. It's not about tricks or shortcuts. It's about building the right foundation: well-structured content, clear authority in your topic and technical signals that AIs can read and trust.
AIO — AI Optimization
Prepare your business to be found and cited by AIs — not just by Google
The way people search for information is changing. ChatGPT, Perplexity, Google AI Overviews and Gemini deliver direct answers — without link lists to click. If your company doesn't appear in these answers, you are invisible to a growing portion of your audience, even having a well-built website.
What we do
Audit and diagnosis
We analyze how your brand, products and services appear — or don't appear — in the responses of generative AIs like ChatGPT, Perplexity and Google AI Overviews. We map visibility gaps, identify what is preventing your company from being cited and deliver a clear diagnosis of where to act first.
Content structuring
Generative AIs prefer direct, well-organized and semantically rich content. We reorganize and rewrite your website pages so that AIs can clearly interpret what your company does, for whom and why it is relevant — making you the preferred source when someone asks about your topic.
Structured data (Schema.org)
We implement technical markups in your website code that function as a "reading manual" for search engines and AIs. With Schema.org correctly configured, your company, services, location, FAQs and content become explicit to any artificial intelligence engine — significantly increasing the chances of citation and appearing in featured snippets.
Strategic consulting
We guide your team on how to continuously create and organize content to maintain and expand presence in AI responses. We define authority topics, ideal content format, publication cadence and the signals that AIs use to decide who to cite — transforming AIO into a sustainable practice within your team.
How it works
1. Diagnosis
We audit your company's current presence in the main generative AIs — ChatGPT, Perplexity and Google AI Overviews. We test the questions your audience asks about your market and map where you appear, where you don't, and why. The result is a diagnosis with clear priorities.
2. Strategy
We define your business's authority topics — the subjects in which your company needs to be recognized as a reference by AIs. We prioritize the highest-impact gaps and build an action plan with what to do first, why, and what result to expect.
3. Implementation
We execute improvements directly: Schema.org structured data, heading architecture, content restructuring and technical signaling for AIs. Because we are a complete technical team — design, development and strategy under one roof — we implement what we audit, without depending on third parties.
4. Monitoring
We track the evolution of your company's presence in AI responses over time. We periodically test your market's key questions, monitor the AIO Score and adjust strategy as platform behavior changes — because AIO is not a project with an end date.
Why FRT
We implement what we audit
At FRT, the same team that conducts the audit implements the improvements — Schema.org in the code, heading restructuring, content rewriting. No intermediary layer between diagnosis and execution.
Test your website's AIO Score now
Our free tool analyzes 20 technical and content criteria and delivers an immediate diagnosis of your website's presence in generative AIs — no sign-up required. Run the free analysis →
Frequently asked questions
Does AIO replace traditional SEO?
No — the two are complementary. A website well optimized for SEO already has part of the base for AIO. The difference lies in how content is structured and signaled so that AIs recognize it as a reliable source, not just a rankable page. SEO positions you in link lists; AIO makes you cited directly in answers.
How long does it take to appear in AI responses?
It depends on your domain's current authority, the quality of existing content and the competitiveness of your topic. In general, the first citations appear between 4 and 12 weeks after technical and content optimizations. Concrete progress is monitored through periodic searches in AIs using your market's key questions.
Do I need to rebuild my entire site?
In most cases, no. We work on what already exists — restructuring content, adding technical markups and adjusting information architecture. The goal is to amplify what already works, not start from scratch.
How will I know if I'm being cited by AIs?
The most direct way is to manually search ChatGPT, Perplexity and Google AI Overviews with the questions your audience asks about your market — and check if your company appears. In our monitoring service, we do this systematically and periodically, with evolution reports over time.
Does AIO work for any industry and company size?
Yes. Any company that depends on being found by potential customers benefits from AIO — regardless of industry or size. The starting point and priorities vary: companies with more published content have a larger base to optimize; smaller companies focus on a few high-impact authority topics.
What is GEO? Is it the same as AIO?
GEO (Generative Engine Optimization) is the academic term for the same practice, originated in a 2023 research paper and used mainly in technical and international contexts. AIO is the term more widely adopted in the market. Both describe the work of optimizing content and technical structure to be cited by generative AIs like ChatGPT and Perplexity.
Read also
AIO — Optimizing Content for Generative AI
How to prepare your website to be cited by ChatGPT, Perplexity and Google AI Overviews — what changes compared to SEO and where to start.
Schema.org and Structured Data — Preparing Your Site for AI-Powered Search
Why structuring data on your site is one of the highest-impact investments for visibility in generative AIs — and how to implement it correctly.
Ready to appear in AI responses?
In our initial conversation, we audit your company's presence in the main generative AIs and concretely show where the gaps are — which questions in your market you're not answering, and what to do first. You leave with a clear diagnosis, no commitment required. Talk to us.
Services
From concept to product: we deliver end-to-end
Strategy, UX, design, development and product management in a single partner.
Services
We also allocate the ideal talents for your team
Specialized support for specific moments of your project.